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Prague.TV improves its real estate section with Realko

Prague.TV has upgraded its real estate listings section by implementing the Realko Software platform. It is the most widely used platform of its kind in Prague the Czech Republic, with 300 real estate agencies.

The change will benefit both readers looking for properties and realtors trying to sell or rent them.

The Realko software works as a bridge between realtors and sites like Prague.TV, which list available properties. New listings can appear instantly on the real estate section of the Prague.TV website in a standardized format as soon as the realtor decides to release them, with a full description, photos and contact details. Prague.TV also currently uses the platform.

The addition of Realko software will benefit people seeking to buy or rent a house or flat by providing more options. “I am pleased we have started working with Realko, which is the most common software for transferring real estate data. Already the number of listings on Prague.TV has more than doubled, and we hope increase even more in the near future,” Prague.TV advertising manager Adolf Janák said. Realtors using Realko that already cooperate with Prague.TV include Happy House Rentals and Apartment Reality s.r.o., and discussions are taking place with additional real estate firms.

Listings on Prague.TV cover not only Prague, but other cities and regions in the country. There are both residential and non-residential listings.

The Realko platform standardizes the data for each listing, so the listings do not have to be entered by hand onto each individual site that lists them. This brings the listing information to readers faster and also makes the listings easier to compare.

Quickly sending standardized listings to target websites is just one of the functions of the Realko software. For real estate agents, it can track responses to listings, catalog the progress of negotiations, generate detailed data, and keep track of events such as showings and inspections. The program comes in a full and a light version, with different functions. Expansion modules for specialized functions are also available.

The real estate market for both residential and non-residential properties has largely recovered from the slump in 2008, and vacancy rates have been dropping. New projects are also now being built, especially in high-end categories.

Looking for a flat in Prague?, Prague 19.09.2016

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