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Is Facebook Worth the Effort for Marketers Anymore?

Many marketers are now staring at their Facebook pages and wondering if it's worth their effort after it was reported by Valleywag that an anonymous source familiar with Facebook's strategy claimed a new algorithm would reduce the reach of organic posts to one to two percent. The news comes on the heels an algorithm change only a few month ago that industry experts believe dropped organic reach from 16% of page fans to less than five. This declining trend is nothing new, and Facebook hasn't been shy in making their intentions here known, nor have they been apologetic.

Full article: LinkedIn (open)

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