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Rekola five years on: Bold pink bikes in the public space capture imagination of cyclists from Prague to Brno

What began as Rekola, the NGO, is now an NGO-slash-successful socially-conscious business. If you need to get quickly from A to B in Prague or a number of other Czech cities, pinpointing the nearest Rekola bike through an online app is simple, and the bikes are easy to spot because they are… pink. For a mere 32 crowns for single use, you can zip around the so-called Pink Zone here in the capital. Rekola now has almost 15,000 registered users across the country and is even looking to expand abroad.
 
 
 
 
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