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Global Consumer Trends

What do expressions like tribal, bubble or benevolence mean in a consumer context? How do Czech generations X,Y,Z compare to their peers on a global scale?

These and other interesting questions concerning the latest consumer trends will be evaluated and discussed during a networking event organized by the Czech Management Associations (ČMA) International Management Club  in cooperation with the Czech Republic’s number one marketing research agency, IPSOS ČR.

In her presentation Eva Veisová, executive director of IPSOS UU ČR, will take a closer look at the Czech generations X,Y Z in comparison to each other as well as globally.  “Generation Z is slightly more skeptical and more careful when it comes to saving and spending money. It doesn’t really differ between the world on- and offline,” says Veisová. At the same time, the digital natives of Gen Z seem more content than their preceding generations.

As guest of honour, Cristina Craciun, research director at IPSOS Belgium, will speak about the latest consumer trends and the motivations behind them. “Once we get a grasp of what is behind trends hiding behind words like augmented, autopilot, benevolence, tribal, bubble or counter-culture, we will be able to make full use of their potential.” Craciun explains.

The International Management Club is affiliated with the Czech Management Association, the Czech Republic’s professional organization of entrepreneurs, managers and leaders. Its mission is to help developing managers’ professional skills in an international context and to contribute to support and strengthen the Czech Republics international management community.

The event will take place at IPSOS ČR in the Slovanský dům in Prague on 24 October at 18h. Please use entrance E in the courtyard. Admission is free. To attend please register at:, Prague 19.10.2018

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