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Digital Marketing Manager

Job description - Plan, manage and implement the search program for customer search and conversion strategies. - Identify and plan a keyword strategy for appropriate campaigns. - Plan and roll out digital marketing plans, with defined goals using customer insight and analytics data. - Understand and manage creative campaigns to improve ad performance and quality CTRs - Responsible for SEO/SEA budget and defining measurement of ROI, along with KPIs and relevant metrics. - Track and analyse performance campaign data from digital campaigns, and use insight to improve PPC quality scores and digital marketing targets. - Responsible for improving the website to maximise SEO. - Work closely with internal departments responsible for content management and other social media campaigns, to formulate an integrated marketing strategy. - Identify opportunities to grow leads and improve profitability of campaigns Requirements - At least 3 years PPC and SEO experience (hands on) - Proven track record in setting up and improving PPC accounts demonstrating increased ROI - Proven track record in SEO planning and implementation of on-page and off-page optimization - Manage Adwords and SEO budget - Analytical skills in forecasting and reporting and ability to translate into actionable campaigns. - Demonstrate creativity for campaign development to outperform the competition - Passion for online marketing and thrives from result driven success. We offer - You will work in an open and transparent corporate culture where leadership, relations and respect are important values - You will participate on very interesting project between countries and regions - You will get motivating salary and annual bonus - And also: 5 weeks of vacation, 5 Sick days, meal and relax vouchers, free transport pass within Prague, Contribution to pension insurance